Jade Thirlwall Live Show Analysis: The Music World's Quirkiest Artist Rises Above TV-Created Origins

Harry Styles aside, individual artistic journeys of ex-participants of TV talent show-manufactured bands rarely capture the public imagination. They usually follow certain rules – often a pursuit at a more edgy urban music style, replete with at least one single including a cameo by an US hip-hop artist, or a lunge towards mature Radio 2-friendly smooth pop-rock territory – and they usually amount to a barely recalled interim project, the visual and auditory experience of someone gamely killing time prior to the unavoidable reunion tour.

An Idiosyncratic Path

It’s a state of affairs that makes the idiosyncratic path currently taken by Little Mix’s Jade Thirlwall oddly invigorating. She definitely participates in engaging in the typical activities that ex-reality TV group artists are known for undertaking, including loudly underlining that she’s no longer subject the media-trained constraints of the factory-produced music business – judging by tonight’s crowd, the most popular item on the merchandise stall is a handheld cooling device displaying the legend “TINA SAYS YOU’RE A CUNT”, a song line from the track Gossip, her musical partnership with electronic pair Confidence Man – but nevertheless, the songs she has chosen to create is pop of a noticeably more intriguing stripe than the norm.

A Superb Debut

She opened her solo account with the previous year's excellent her debut single Angel Of My Dreams, a highly unusual, jarring and disjointed mixture of big pop balladry, loud electronic instruments and samples from the classic track Puppet On A String by Sandie Shaw.

During the performance on her first solo tour proves, not every song on her first full-length release her album That’s Showbiz, Baby! is equally fascinating as her debut single: the track Before You Break My Heart is extremely memorable, but it’s also typical dancefloor-oriented pop, driven by exactly the Motown musical snippet its title suggests; the show is extended with a cover of the Madonna classic Frozen that devolves into a medley of 90s dance hits, from 808’s Pacific State to Set You Free by N-Trance.

More Intriguing Material

But there’s also more material in the vein of Angel Of My Dreams. Headache combines an Abba-esque chorus with song sections that present a borderline atonal style of rhythmic music or are surrounded with cavernous echo. She dedicates the track Unconditional to her mother: it features a fabulous melody, early 80s syndrums, and crashing rock guitar allied to metallic pounding beats. The song IT Girl unexpectedly reanimates the sound of 2000s electronic punk movement, or rather the thrilling strain of millennium-era popular music that was heavily influenced by electroclash, while the track Natural at Disaster begins like a keyboard-led emotional song before suddenly shifting into a malevolent electronic grind.

An Appealing Presence

The artist on stage is a hugely appealing, cheerily unvarnished presence: she declares, she states at one point, “trembling uncontrollably”; giving a shoutout to her LGBTQ+ fanbase, who are here in force, she proposes showing appreciation by adding a branded jockstrap to the merch stand.

What Lies Ahead

It could conclude the way such individual artistic pursuits end – the hostility towards former bandmate her previous colleague Jesy Nelson voiced within the song Natural at Disaster resolved, a media announcement to announce that the original group are back – but the reality that the entire audience appear knowing every lyric as they join in vocally to a record that only came out a few weeks prior makes you wonder. And should it occur, the final performance of Angel Of My Dreams underlines that Jade's individual musical path is unlikely to recede into the realms of the barely recalled interim project.

  • Jade performs at the Manchester venue O2 Victoria Warehouse in Manchester this evening and is touring the UK until 23 October.

Kaylee Price
Kaylee Price

A tech enthusiast and writer with a passion for demystifying complex innovations and sharing practical insights.